Building on the city marketing process developed by Johann Kastner and consistently pursuing the goal of developing and positioning Lienz as a "model city for a beautiful life". von Johann Kastner entwickelten City marketing prozess auf und verfolgt konsequent die Objective , Lienz als eine „Modellstadt für schönes Leben“ zu entwickeln und zu positionieren.
With the "City:Labor Lienz", there is a forum for discussion, innovation, and cooperation for the citizens and actors of urban and regional development directly at Lienz"s main square. The subject areas are open, but they definitely concern the areas of urban and regional development, mobility up to digitalization, Smart Region, intermunicipal cooperation in the Lienz valley floor, downtown development, environmental protection, culture, and social cohesion, etc. The "City:Labor" explores with small andlarge projects the question of "How do we want to live, work, do business, maintain social and cultural community in the future in the Sun City and region?"
The technical equipment, furniture and the first two curations were funded by the European Union as an IWB project.