City marketing

The founding of city marketing Lienz in 1995 can be traced back to an initiative by Johann Kastner. In an open process, the "City Concept Lienz" was developed and publicly presented in June 1996. Over the years, the organizational structure of city marketing Lienz has evolved from an initially informal support structure to a bivalent organizational form as the City Marketing Association Lienz and at the same time as a department to the mayor"s office.

Today, city marketing Lienz is supported by a complex and highly effective organizational structure subdivided into the control levels "Department of the City of Lienz" and "City Marketing Association". Under this organizational structure, city marketing Lienz manages seven associations, ten working groups, and three inter-municipal cooperations. The main objective in the city marketing process for the Sun City is to develop Lienz into a "Model City for a Better Life" together with the citizens.

This target profile has been consistently pursued since then with macroeconomic and socio-cultural measures. The visual anchor of this cooperative urban development process is the umbrella brand "Sun City Lienz". The accompanying slogan describes the shared responsibility to gradually lead Lienz to a "Model City for a Better Life" in a quality manner. The central point is the pooling of forces and resources with the involvement of the citizens.