City Marketing

The founding of City Marketing Lienz in 1995 can be traced back to an initiative by Johann Kastner. In an open process, the "City Concept Lienz" was developed and publicly presented in June 1996. Over the years, the organizational structure of City Marketing Lienz has evolved from an initially informal support structure to a bivalent organizational form as the City Marketing Association and at the same time a department within the Mayor"s office.

Today, City Marketing Lienz has a complex and very agile organizational structure subdivided into the control levels "Department of the City of Lienz" and "City Marketing Association". Under this organizational umbrella, City Marketing Lienz manages seven associations, ten working groups, and three inter-municipal cooperations. The guiding objective in the city marketing process for the Sun City is to develop Lienz together with the citizens into a "Model City for a Better Life".

Since then, this target profile has been consistently pursued with macroeconomic and socio-cultural measures. The visual anchor of this cooperative urban development process is the umbrella brand "Sun City Lienz". The accompanying slogan describes the shared responsibility for shaping Lienz step by step into a "Model City for a Better Life" with quality. The central point here is the consolidation of forces and resources with the participation of citizens.