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Illustration Development of Image Products

Development of Image Products

The city of Lienz promotes its image through creative, local products and collaborations that strengthen the brand "Sonnenstadt Lienz". From personalized city products like beach chairs and shopping bags to joint projects with regional partners, Lienz creates an authentic experience for citizens and visitors. Learn more about the variety of image products and the city"s brand strategy!

Lienz Lebzelt: Original Lienzer Lebzelt 1644® and Original Lienzer Lebzelt Fine Confectionery 1644® Lienz Rose® Cool beach chairs for hot days Sun City Lienz Bags - Carry the sun home...

Lienz Lebzelt: Original Lienzer Lebzelt 1644® and Original Lienzer Lebzelt Fine Confectionery 1644®

Lebzelten have an ancient tradition. Coming through monasteries, the tasty and fragrant structures made of spices and honey made their way into medieval bakeries. This also happened in those of Schloss Bruck. The most beautiful among the Lebzelt models there was brought back to life. "The Adoration of the Kings" is an elaborate, artfully carved model in hard pear wood from the year 1644.

The free spaces between the figures were filled, among other things, with the Lienz Rose, which also adorns the city coat of arms. The Lienz bakers and confectioners joined forces in 2006 to revive this unique motif and baking masterpiece. Exquisite spices such as cinnamon, cloves, nutmeg, anise, ginger, fennel, and coriander determine the fine flavor. The carefully handcrafted Original Lienzer Lebzelt 1644® is filled with local cranberries. The old pattern embossed in finest marzipan encloses thetop of the Lebzelt.

The Original Lienz Lebzelt 1644® in two sizes and the Original Lienz Lebzelt fine confectionery 1644® are available exclusively in Lienz from:

  • Confectionery City Cafe Glanzl, Gerhard Glanzl, Hauptplatz 13, Tel. +43 4852 62073
  • Gruber Bakery, Werner Gruber, Maximilianstraße 18, Tel. 62776, Muchargasse 2, Tel. +43 4852 62776
  • Baking tradition since 1932, Ernst Joast: 6 x in Lienz: Bürgeraustraße, Tel. +43 4852 64525, Schweizergasse 6, Johannesplatz, TirolerEck Am Markt, Brixenerplatz, Lienz City Market, Nußdorf-Debant, Glocknerstraße 20a, Virgen and Matrei in East Tyrol

Lienz Rose®

The Lienz Rose® has a long tradition in the history of the city of Lienz. It has adorned the coat of arms of the citizens of Lienz for centuries and is usually depicted as a five-petaled red rose. In later years, the rose of the citizen"s coat of arms was linked to the count"s coat of arms and the Gorizia lion has been an integral part of the Lienz city coat of arms ever since. It became an expression of law and freedom, a symbol of the connection between the bourgeoisie and the Gorizia ruling family.

In honor of the Lienz heraldic flower, the five-petaled, salmon-orange to salmon-pink rose has been bred again since 2006. Planted in the city center and in private gardens, it is an expression of the connection and identification of citizens with their city. Now you can finally buy them in specialist shops in Lienz for your own garden or as a gift for special friends.

Where can the historic Lienz Rose® be found?

  • Keystone of the main nave vault of the parish church of St. Andrä (1450)
  • Organ of the parish church of St. Andrä (1618)
  • External facade Liebburg
  • Rieplerschmiede forge gate
  • Castle Bridge
  • Old Town Hall – north side
  • Decoration on fountains and flower troughs  

The Lienz Rose® is available from:

  • Flowers Seeber
  • Flowers Maier
  • Claudia"s flower jewelry
  • RGO Lagerhaus DIY and garden store
  • Tschapeller - Your nursery
  • Waude Gardens GmbH

Cool beach chairs for hot days

Comfortable deck chairs enable visitors and citizens of the sunny city of Lienz to take a relaxing “time out” in the middle of the city. Lienz is really beautiful! And not just in a geographical sense. Everywhere in the city you can find pretty sunny yellow deck chairs that are labeled with sayings by the East Tyrolean artist Hans Salcher and that invite all citizens and visitors to the city to relax and unwind.

The handmade Sun City sun lounger, which perfectly matches the "sun profile" of the municipal community, is a wooden frame covered with sun-yellow, durable plastic fabric, which is provided with another wooden frame as a base. The adjustable backrest and a small cushion with the Lienz logo additionally increase the feel-good factor. The sun lounger can be folded up in a space-saving way thanks to the scissor mechanism.

They are distributed in public places throughout the city area and can be found, for example, in Messinggasse, at the main square, at Johannesplatz, at the Tristacher See lido, and at Bruck Castle, and can be purchased at the Citizen Service on the ground floor of Liebburg. An investment that is definitely worthwhile, as with 2,080 hours of sunshine per year, the sun lounger in Lienz can be used particularly efficiently!

Sun City Lienz Bags - Carry the sun home...

While there is a debate in many places about whether the use of plastic bags should be banned or financially burdened more, the Lienz city marketing is already one step ahead: in the Sun City Lienz, they focus on comfortable cotton tote bags.

Not only is the environmental aspect in the foreground, but at the same time, the Mediterranean way of life of the Sun City is also conveyed. On the 40 x 30 cm large cotton bags, which can be purchased for 5 euros in a set of four at the Citizen Service Office of Liebburg, you will find cheerful thoughts from the local artist Hans Salcher for sunny minds.